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Indigo Cosmetics

Indigo Cosmetics is the European distributor for emerginC , a skincare brand that doesn't use artificial fragrances, colors, or mineral oil. They sell to regular customer

The Brief

Indigo Cosmetics is the European distributor for emerginC , a skincare brand that doesn't use artificial fragrances, colors, or mineral oil. They sell to regular customers and also supply spas like Renessence in the Netherlands. The brand has a loyal following because the products deliver results without the harsh stuff.

The old site wasn't doing the brand any favors. It looked dated and customers couldn't easily tell what made emerginC different. Plus selling across Europe meant dealing with different shipping rules and currencies, which was a mess behind the scenes. The client just wanted a clean store that worked for everyone.

What needed fixing

  • Nobody understood the "clean ingredients" thing because the site never explained it well
  • Shipping to different EU countries created constant headaches
  • Their spa partnerships were buried where nobody saw them

Our Approach

We started in Figma and stripped everything back. No fancy distractions, just product photos and clear information. The goal was to make the site feel as straightforward as the brand promises.

For the backend we used Shopify because it actually understands European sales. It handles the different shipping rules and currencies automatically, so the client doesn't have to think about it. We also put their Renessence Spa partnership right on the homepage. When people see that real spas use these products, they trust the brand more.

Tools:

  • Figma to design simple layouts that let the products breathe
  • Shopify so selling across Europe doesn't require a spreadsheet

The Result

  • The site finally matches the product quality.
  • New visitors actually get what the brand stands for within seconds
  • Orders from different countries process without weird shipping surprises
  • The spa partnership gives instant credibility to first-time buyers
  • Less time wasted fixing checkout problems means more time for the actual business

Provided full website redesign, including:

  • Shopify
FAQs

Frequently Asked Questions

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The products have a strong identity already. They didn't need a loud website competing with them.

Because it deals with all the country-specific stuff automatically. The client doesn't need to manually calculate shipping for someone in Belgium versus Germany. It just happens.

Yeah that was the whole point. They can add new serums or change prices whenever without calling us. That's why we built it on Shopify in the first place.

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